I'm Toby — an SEO specialist with 7 years helping businesses grow organic visibility through white-hat strategies that build lasting results, not quick wins that fade.
Search is evolving — Google now shares the stage with ChatGPT, Perplexity, and Gemini. The places people look keep multiplying, but the fundamentals hold: earn visibility where the demand is, and it compounds.
Customers research across traditional search and AI answer engines. Each needs a slightly different approach — but the same foundation of useful, well-structured content wins on all of them.
Organic can become the most scalable, lowest-cost channel you have: visitors and leads that keep arriving long after the work ships, with no pay-to-play.
Search never sleeps. When you own the results for the questions your buyers ask, you're in front of them around the clock — not just while a budget is running.
Someone searching for a solution is already in-market. You're not interrupting them — which is why organic traffic tends to convert better and cost less than ads or social.
SEO compounds like investing — content, links, and authority build on each other. White-hat foundations laid today keep paying off month after month, year after year.
Every part of your search visibility — fix what's holding the site back, build the content that attracts the right audience, and earn the authority that lifts everything else.
Titles, structure, internal linking, and content tuned so each page earns and holds its rankings.
Full audits and hands-on implementation — crawlability, speed, indexing, and schema, done right.
White-hat off-page campaigns that earn high-quality backlinks and grow real domain authority.
Planning and producing content that matches search intent and attracts your target audience.
Get found by nearby customers — maps, local intent, and the signals that win regional search.
In-depth keyword research, competitor analysis, and SEO audits that point the strategy in the right direction.
I stay current with how search is shifting from links to answers — so your visibility holds as the landscape changes.
A full SEO overhaul — strategy, technical, content, and links, executed consistently over three quarters.
I led the entire initiative — strategy, keyword research, technical optimization, content planning, and link building — working closely with the client's in-house developers to get every technical recommendation implemented, and managing a small team of content writers to produce and optimize at scale. Consistent execution did the rest.
I'm an SEO specialist based in Vietnam. Over the past 7 years, I've helped businesses dramatically grow their organic visibility and traffic through comprehensive, sustainable strategies — long-term, white-hat work that builds lasting results instead of quick wins that fade.
Whether it's fixing technical issues that hold a site back, developing a content strategy that attracts the right audience, or earning the backlinks that build authority, I cover the full picture: on-page, technical, content, link building, local SEO, keyword research, competitor analysis, and audits. I also stay close to where search is heading — AI SEO, GEO, and AEO — so strategies stay competitive as it evolves.
What sets me apart is a commitment to sustainable growth. I work with businesses that see SEO as a long-term investment and want a partner who's transparent, communicative, and focused on their real goals.
If you're after sustainable, white-hat SEO and a partner who's in it for the long term, I'd love to hear about your project. I take on new clients through Upwork — simple, secure, and transparent for both of us.
Connect with me on Upwork ↗